Wireless solutions accelerate business, but before widespread adoption can
occur, the value of business process acceleration and the role of wireless
within it must be more clearly articulated.
While not always explicitly asked, the question, "What's a wireless business
worth?" - along with most wireless software pitches - often draws blank
stares or a blatant lack of interest. It's not that wireless software isn't
cutting edge or that it lacks unique business capabilities. The problem is
that wireless software is being positioned and pitched as the end-all cure to
a company's "wireless problem."
The catch is that there's no such thing as a wireless problem, and all the
cutting-edge technology in the world won't create one. There has been a lot
of talk about how slowly the wireless software industry has grown in
comparison to initial growth projections. Contrary to ... (more)
There is simply no such thing, says Russell Glass, as a "mobile and wireless
problem." There are only business problems - to which wireless apps may
indeed be a powerful and effective solution.
If yet another sales rep walks into your office and says, "I have the answer
to your mobile and wireless problem," you should take three courses of
action. First, aim squarely and throw the massive stack of wireless marketing
materials that have been accumulating on your desk. Then, pitch a heavy book
or stapler to really emphasize the point. Finally, swiftly kick the
salesperson out of y... (more)
Scott Sellers
Anthony Franco
Daniel Morris
Wayne Walls
Niki Acosta
Jereme Hancock
Oren Michels
Marvin Wheeler
Douglas Kim
